JAMA & ARCHIVES
Arch Fam Med
SEARCH
GO TO ADVANCED SEARCH
HOME  PAST ISSUES  TOPIC COLLECTIONS  CME  PHYSICIAN JOBS  CONTACT US  HELP
Institution: CLOCKSS  | My Account | E-mail Alerts | Access Rights | Sign In
  Vol. 3 No. 12, December 1994 TABLE OF CONTENTS
  Archives
 • Online Features
  Letters to the Editor
 This Article
 •References
 •Full text PDF
 •Send to a friend
 • Save in My Folder
 •Save to citation manager
 •Permissions
 Citing Articles
 •Citing articles on HighWire
 •Contact me when this article is cited
 Related Content
 •Similar articles in this journal

Pharmacoeconomic Considerations in Pharmaceutical Company Promotions

Adam O. Goldstein, MD; Timothy J. Ives, PharmD, MPH
The University of North Carolina at Chapel Hill

Arch Fam Med. 1994;3(12):1034.

Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

In Bowman's editorial1 in the April 1994 issue of the ARCHIVES, she correctly states that medication costs are important considerations in choosing specific pharmaceutical agents for treating medical conditions. Cost considerations are particularly salient for medical conditions in which there are many options on which to base initial pharmacotherapy. The pharmaceutical industry increasingly recognizes the importance of cost considerations in its marketing approaches to physicians, as demonstrated by two recent pharmaceutical promotions in our setting.

For the treatment of seasonal allergies, nonsedating antihistamines such as astemizole (Hismanal, Janssen Pharmaceutical, Titusville, NJ) or terfenadine (Seldane, Marion Merrell Dow Inc, Kansas City, Mo) are frequently prescribed. Loratadine (Claritin, Schering Corp, Kenilworth, NJ), a new nonsedating antihistamine, has entered the market recently, with a very aggressive and successful marketing plan. As part of that plan, practicing physicians were sent certificates to give to patients that promised a $5 rebate on the . . . [Full Text PDF of this Article]






HOME | CURRENT ISSUE | PAST ISSUES | TOPIC COLLECTIONS | CME | PHYSICIAN JOBS | HELP
CONDITIONS OF USE | PRIVACY POLICY | CONTACT US | SITE MAP
 
© 1994 American Medical Association. All Rights Reserved.

DCSIMG